Problem
Coachbuild by Rolls-Royce does not belong in the automotive world, but in the luxury world.
A world beyond our reach – with design and craft that sets it apart from all luxury brands.
Insight
The pinnacle of Rolls-Royce exists on the boundary between reality and limitless imagination.
Where Rolls-Royce makes impossible design, possible. With a multi-year, invite-only journey to their top clientele, where the patron pours their identity into the car.
Idea
A World Between Worlds
We crafted two – soon to be three worlds – each as bespoke as the cars themselves, that sit between the real and unreal. Creating a web and social campaign that encapsulates the pinnacle of personalisation.
The World of
La Rose Noire Droptail
Dark. Daring. Dramatic. A world centred around the Black Baccara rose – an intense, velvet-like flower grown in France and adored by the family’s matriarch.
The World of
Amethyst Droptail
Jagged. Gem-like. This is a world that exists in a constant state of dusk, inspired by the client's son’s birthstone – a symbol of purity, clarity and resilience.
Impact
Rolls-Royce's most ambitious project yet. And ours...
3 cars, 4 shoots, 72 shots, 1 concept artist, 1 photographer, 1 CGI studio, 3 unique web pages, 3 social campaigns in 1. And a lot of coffee.