Problem
'The Drop' – a gameshow created by AKQA x Coca-Cola – invites artists to take on a Coke vending machine in a series of challenges.
But after a summer of touring festivals – how can we elevate the final show into a big finale? That's where we came in.
Insight
People go to festivals for the artists, and the spectacular experience.
Coca-Cola Music Experience was the perfect destination to place the show in the centre of both – ending a summer of fun with a 'Drop' like never before.
Idea
The Drop: The Finale
Our host Yinka Bokinni went from backstage, to centre stage. With new challenges, fresh art direction and graphics, and more social content than ever before – ‘The Drop’ at CCME received the highest social engagement of its summer tour.
