Problem
Women don't feel safe walking home alone.
No matter how we dress, act or educate men, there will always be a risk.
Insight
For women in danger, the popular belief is that resistance leads to injury or worse.
When in fact, fighting back is the single most effective way of preventing rape.
Solution
Defence Dance
We partner with Dua Lipa, a known advocate for women's safety, to create a dance routine for her music video Boys Will Be Boys, that teaches women the basics of Krav Maga.
Impact
Give women the tools to defend themselves.
An idea we are fighting to get made, because even if we give just one woman a way to protect herself, we have succeeded.
