Problem
4.5 Million Americans need blood transfusions every year.
Since the start of Covid-19 the American Red Cross has faced one of the most dire blood shortages to date.
Insight
It takes longer to watch a Marvel film than to donate blood.
Only 14% of those under 35 are regular blood donors. But 54% of them have seen one or more Marvel movies.
Solution
We get fans to donate blood to their favourite Marvel vampire.
Turning the much anticipated launch of Morbius into one big blood donation event.
Get bitten by Morbius
To further the impact post premiere, we proposed travelling ‘Feed Morbius’ blood donation vans that park outside cinemas around the country. Once you donate, you get a bite plaster and gain access to limited edition merch, free cinema food and drink and donor-only movie content.
Impact
The goal was to create a fan blood donation event that relieved the blood donation crisis.
We gained the attention of Spiderman Director Dan Watts (an email we now have framed), and Marvel Studios to launch this idea. It's probably for the best that budget prevented the idea from coming to fruition – Morbius was not the vampire of our dreams. But it's still an idea we think should happen, so if you have any upcoming Vampire TV shows or movies – hit us up.